Google will most likely pay Apple more this year than in previous years. This emerges from surveys by analysts at Bernstein, reported on by Ped30.
Until the third In the first quarter of 2021, Google has already paid Apple 12.37 billion US dollars to make Google the default search engine in Apple’s Safari browser. Analysts estimate that by the end of the year Apple will earn $ 15 billion from the Google deal for the entire year.
It has been known since October 2020 that Apple receives billions of dollars from Google every year. The exact amount of the sum can vary from year to year. In 2020, the Google payment is said to have been around ten billion dollars.
Google’s share is based on Apple’s profits
The agreement between Google and Apple was signed in 2017. It stipulates that Google will remain the default search engine on Apple devices. In previous years, Google was the standard search on Apple devices.
The amount of the payments is also based on the amount of the profits Apple makes. The share of Google payments is said to be between 14 and 21 percent of Apple’s profits. At the time, an annual payment of up to twelve billion dollars was expected – this amount has already been reached.
They are calculating for the coming year Analysts with a further increase. They forecast Google payments to Apple of $ 18 billion to $ 20 billion in 2022.
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Google is Safari’s default search
In the Safari browser, Google has been the standard search engine on Apple devices for years. A different search engine can be stored in the browser as standard, but most customers do not make use of it.
Currently running antitrust investigations into the case. Supervisory authorities in the USA see this as a disruption of competition. The supervisory authorities accuse Google of maintaining a monopoly and suppressing competition.
The author of the article is Ingo Pakalski.