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Coinbase, one of the largest exchanges in the United States, officially became the first company related to the cryptocurrencies to become part of the National Basketball Association of the United States (NBA). It is now an exclusive partner of the league, as well as of the National Women’s Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.
This was reported by itself NBA in a statement, where they highlight that it is the first association of a cryptocurrency exchange with the American basketball league.
Both organizations signed an agreement that proposes the use of unique content, innovations, activations, and experiences from Coinbase “to educate fans about the growing advances in the crypto economy.”
Coinbase, created in 2012 and one of the exchanges listed on the Stock Exchange, announced the association via Twitter, where they stated: “We are pleased to announce that, as of today, we are the official cryptocurrency platform of the NBA, WNBA, NBA2KLeague and USA Basketball ».
According to Kate Rouch, who is the marketing director of the cryptocurrency platform das, “the freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission.”
For his part, Kerry Tatlock, who is Senior Vice President of the NBA’s Global Marketing Alliances and Media, said that look forward to collaborating with Coinbase to “provide fans with new ways to engage with the league and between them, while also improving the experience for fans who are already Coinbase users. ”
“Our partnership with Coinbase is representative of the WNBA’s emphasis on innovation as we continue to find opportunities to meet with our fans where they are, ”said Phil Cook, who is the WNBA Marketing Director.
NBA teams that have already engaged with cryptocurrencies and tokens
The partnership between Coinbase and the major international basketball leagues only reaffirms the relationship that various teams have had with cryptocurrencies, such as bitcoin, in addition to other tokens.
In the past, ensembles such as the Dallas Mavericks, Sacramento Kings, Miami Heat, Orlan do Magic and Los Angeles Clippers, Cleveland Cavaliers have given rise to the presence of cryptocurrencies and blockchain within the famous championship.
And not only that. The NBA found a way to intrude even more in the emerging ecosystem, through NBA Top Shot, a product made with Dapper Labs and that is nothing more than a game that tokenizes dunks, triples and other great plays of basketball stars, as reported in CriptoNoticias.
