Non-fungible tokens (NFTs) have appeared in full force this year, and found in sports a way to monetize the passion of fans. A survey conducted in the United States revealed that 61.7% of fans know what an NFT is. In addition, despite the fact that more than half of the participants see them as a bubble, more than 20% of them have already invested in this type of assets.
Specifically, 52% of the 1000 Respondents by Bonus Finder assured that they have the perception that these tokens are a financial bubble; in other words, they think its value will be much less when it is past its peak. Meanwhile, those who view them with skepticism are even more: 73.7% of the participants expressed this sentiment towards these assets.
Bonus Finder is a firm that is dedicated to online gambling and betting, and gives the possibility of making profits and betting on many platforms, several related to the world of sports. In its research, the company consulted 1,009 people between the ages of 18 and 83 (the average was 38 years). 64% of the participants were men, while 36% were women.
Beyond the negative perception mentioned above, there are also those who view NFTs favorably. For example, 57% of the fans who responded state that they would be willing to buy an NFT of their favorite team, and a quarter of them have already done so.
The main reasons to invest in NFT, according to the Bonus Finder survey, has to do with considering them an asset of the future (36%) , the intention to diversify its portfolio (34%) and the possibility of obtaining significant returns (33%). On the other hand, those who do not trust these tokens have as their main arguments that they prefer other investments (48%), that they do not know enough about them (44%) or that they will not last long as valuable assets (36%).
Ultimately, the survey also reflects that cryptocurrencies enjoy an acceptable reputation in this group of people: 49.4% would buy merchandise from their team with bitcoin (BTC ) if given the opportunity, while 54.7% would use them to purchase tickets for the games.
The sponsorship seems profitable
Other data that the survey of Bonus Finder is that half of the participants (51.6%) know the NFTs through their friends. However, almost a quarter of them (23%) have learned of the existence of these tokens thanks to the promotion of their favorite sports team.
These figures could indicate that the investments that cryptocurrency companies are making in advertising and sponsorship in the big leagues may have positive effects. As CriptoNoticias reported, companies such as the financial services provider Grayscale are betting on sponsoring major teams of various sports in the United States.
Also, certain sports associations aim directly at the creation of their own NFTs, as Major League Baseball did as of July 2021. In this way, will satisfy the request of 32.4% of those surveyed by Bonus Finder who were interested in acquire these collectibles from your favorite baseball team.
NBA Top Shot, key to the rise of the NFTs
State United is the land of basketball lovers par excellence. For this reason, it is logical that an enterprise related to this sport and that combines incipient technologies has good acceptance.
The NBA Top Shot application can be an example: 51.6% of those involved in the aforementioned survey he uses it. It is a game that allows you to trade tokens of the most iconic moments of the NBA, as well as other stars of each of the league’s teams. Since its launch in 2020, this Dapper Labs project has added thousands of users and has even received millionaire investments from figures in this sport, such as Andre Iguodala, Spencer Dinwiddie, Garrett Temple, JaVale McGee and Aaron Gordon.