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You will save videos of Messi in your portfolio: the NFTs change the way you see sport

The sports industry is transforming and the results will be visible in 2022. By then 5 billion fans around the world will own at least one limited edition video with some sensational feat or a unique card of their favorite player, like Messi, for example. This is how the consulting firm Deloitte envisions the immediate future, that which goes hand in hand with non-fungible tokens (NFT) and their impact on the world of sports competitiveness.

The firm published a report in which its analysts detail how the sports industry is being digitized with NFTs as the main flag , following the steps taken by the art world, where the way of collecting has changed and expose the works.

This year, the Sorare platform, of collectible digital football cards registered on the Ethereum blockchain, reached an average sales of USD 128 million in the first nine months of 2021 And the numbers will skyrocket over the coming year as demand for sports NFTs will increase «generating more than $ 2 billion in transactions in 2022, roughly double the 2021 figure “, the analysts point out.

The report argues that the demand for sports NFTs will increase by that are the digital equivalent of printed trading cards that sold for up to several million dollars each and have long been a major source of income for teams and leagues Especially in the US market.

For Deloitte, NFTs satisfy the same needs as physical trading cards, but with the added bonus of adding other elements that are attractive to fans, such as videos. In fact, he adds that the «most common and lucrative use case of NFTs in the sports industry will probably be the sale of limited edition video clips of sports moments «.

“The value of each NFT will depend on the prominence of the athlete, the importance of the event, any additional content included within each NFT, and the lawsuit. An NFT limited to a single edit of a major event, for example a winning goal, home run, or dunk from a legendary star, along with a comment from that star, could be sold at auction, while the same video , but without more content they would be sold and marketed through an online marketplace with 20,000 copies available. ”

Deloitte report on the impact of NFTs on the sports industry .

The format of sports video clips converted into NFT already exists and enjoys great popularity, as evidenced by the NBA Top Shop platform, an auction market for outstanding plays that take place on the court. For example, a plug by New Orleans Pelicans power forward Zion Williamson against the Nuggets in January 2020 sold for $ 250,000.

If you caught a great play, you will no longer post it on social media for everyone to see for free, now you want to turn it into NFT and market it. Its value will surely increase as demand grows.

nft-tokens-coleccionables
It is likely that in the near future the videos of the best sports plays will be reserved for the NFT markets. Source: immimagery / stock.adobe.com

The sports NFT fever will arrive in 2022

Taking into account that the scarcity of a digital collectible drives the value inherent in itself, Deloitte analysts expect that in 2022 the creators of NFT continue to test different ownership models. This with the idea of ​​determining the optimal balance between fueling consumer demand and maintaining intellectual property rights, as noted in the report.

Secondly , analysts believe that most of the sports-related NFT activity in 2022 is likely to occur in disciplines with the largest fan base, such as soccer. ol, basketball or baseball. However, they do not rule out that over time they all adopt some use case of NFTs, especially since collectible tokens can generate additional income for sports leagues, teams and individual athletes whose income was affected by the long coronavirus quarantine.

Interest in sports NFTs has been encouraged by activity in the broader market as tokenized collectibles are narrowing its relationship with soccer, baseball and the NFL.

In regards to soccer, several players have released their NFTs. In fact, last August, the Argentine soccer player Lionel Messi presented his own digital collection called Messiverse.

As reported by CriptoNoticias, the world Football has also been integrating fan tokens, whose prices will rise in 2022. These tokens, which are named after sports teams, give their holders the possibility of participating in raffles, rewards, surveys and even being held into account in some decisions of the club or of the selected one.

Although its adoption has been wide among the clubs, there has not yet been a rampant «fever» to acquire these coins, but everything seems to indicate that things will change next year for sports NFTs and fan tokens.

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Sandra Loyd
Sandra is the Reporter working for World Weekly News. She loves to learn about the latest news from all around the world and share it with our readers.

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