Swedish brand reinforces its commitment to car electrification with a new campaign
Volvo Cars Portugal debuted this week the “Ultimate Safety Test” campaign in order to reinforce “the brand’s commitment towards sustainability and equate it with its historic safety concern.
“We have been saving lives for more than 90 years. Now, we want to save the planet. ”
This is the motto with which Volvo Cars Portugal assumes its present aim. The most recent way is this video that will be on air until June, on television, digital and social networks.
The campaign follows the set of measures announced by the Swedish brand in the past March towards sustainability and full electrification, raising its environmental commitment to the same level as the historical commitment it has always maintained to safety.
In the film you can see the Next, the protagonist goes through some of the most famous safety tests carried out by Volvo Cars over the years, culminating in the “Ultimate Safety Test”, which “is the biggest test we all face today”: the planet’s climate changes.
