Manchester City, the English football club that currently leads the Premier League, joins the platform Socios and Chiliz, a company specialized in blockchain, to launch its fan token .
In an announcement made by Members on March 19, they assured that fans with this new company will be able to use the new fan token, called $ CITY, worldwide.
The citizens , as the Club followers, will be able to obtain rewards for owning the tokens , as well as team promotions. In the same way, they will be able to participate in games and surveys that will allow them to have a voice and vote in some decisions of the club.
“The launch of $ CITY represents the creation of a new digital tool that will allow the club to be closer to the millions of followers it has around the world,” highlights the statement published in the Partners website.
Manchester City Senior Vice President of Global Partnerships Sales Stephan Cieplik said the new fan token will provide the fans an opportunity to be even closer to the club they love.
We recognize the great interest in blockchain technology and the great opportunity it gives us to connect with our fans around the world, and we trust that the Manchester City Fan Token will be a valuable contribution to our digital inventory.
Stephan Cieplik, Senior Vice President of Sales, Manchester City.
For his part, Alexandre Dreyfus, CEO of Chiliz and Socios.com, indicated that and he step taken by the English club shows that it is ahead “when it comes to implementing innovation and has confirmed this with the launch of the $ CITY fan token.”
Dreyfus believes that it will be a complement perfect for City’s global strategy, providing its fans with a range of opportunities to interact with the club, as well as the possibility of accessing digital and physical experiences .
This is not the first step taken by the Manchester City Club, since in 2019 it partnered with the Korean company Superbloke, creator of the Ethereum-based collectibles game, FC Superstars.
CITY is developed on the Chiliz blockchain
The publication ensures that the CITY fans are developed on the Chiliz blockchain, which specializes in e-sport and crowfunding for desa roll of video games. Chiliz is a cryptoactive native to the Partner ecosystem.
In this way the team, also known as Sky Blues , due to the blue color of its clothing, is placed alongside the greatest teams in Europe, such as Barcelona, AC Milan, Juventus, Paris Saint-Germain, AS Roma, Galatasaray and Atlético de Madrid.
In fact, CriptoNoticias, at the beginning of this year, reported that the Italian team AC Milan launched its own ACM token, to establish an incentive system for fans of the club.