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Conor McGregor and Reebok style professional (Image by Brad Barket/Getty Images for Reebok)
The UFC’s Reebok sponsorship deal is coming to an end.
Because the early days of combined martial arts, fighters have actually been earning money inside and outside thecage Keep in mind back to fighters strolling in with bright colored t-shirts and substantial banners filled withsponsorships Due to the fact that of the UFC’s sponsorship deal with Reebok, those days are over and that is all. Well now that deal will be coming to a close according to UFC president Dana White on The Dan Le Batard Show, but what does this mean for the fighters?
The deal with Reebok began back in 2015 and in turn, required the athletes to only wear official UFC Reebok gear during fight week. This meant no outside logos the week of the fight at official events and only the Reebok fight kits wore in the cage. Although the fighters have been allowed to keep sponsors outside the cage, many lost sponsors and the money that came along with it. The deal itself was created to help create a more uniformed style with all fighters looking the same, but it also brought it’s own financial gain to the fighters. According to Mike Bohn of MMAJunkie.com, the Reebokdeal paid 33 million dollars to fighters over the last 5 years.
The UFC Reebok deal is ending, what is next for fighters?
The deal will obviously be ending this year and rather of reverting back to the days of clothing complimentary for all, the UFC will be looking for a replacement sponsor.
“The fighters get paid for whatever sponsors we have,” White discussed. “It comes to an end at the end of this year, and we are talking to people now.”
The UFC might be taking a look at big- called athletic clothing business such as Nike or Under Armour however they might extremely well do the opposite path and pick a lesser-known business. Much of the greater paid and more popular fighters have actually been able to maintain their outside sponsorships, however it is the brand-new fighters or those sporadically on the main card that have actually discovered issues with this system.
Today the UFC is the just significant sporting organization holding occasions and getting fighters work is essential. It might be numerous months prior to a brand-new sponsor is discovered, however anticipate it to be extremely comparable in pay structure as the Reebok deal.