The Super Bowl LVII Halftime Show will feature Apple Music as the official sponsor this Sunday at State Farm Stadium in Glendale, Arizona. The show’s headlining performer will be Rihanna, and Apple is actively advertising her imminent appearance.
Apple Music Radio’s Nadeska Alexis will speak with Rihanna at 9 a.m. Pacific Time. The Apple Music app offers a live broadcast.
A screen in the Shazam app or searching for Rihanna and selecting her concert page allows users to download Rihanna’s iPhone wallpaper and Apple Watch faces. But only a small percentage of users are seeing it. New Twitter hashtags with the pink Apple logo include #AppleMusic and #AppleMusicHalftime.
In a press release last month, Apple provided more methods for Rihanna fans to enjoy and recognize her performance across Apple Music.
On Sunday at 3:30 p.m. Pacific Time, the Super Bowl begins.
