Minimalism for the Facebook feed, so the idea from developer Louis Barclay perhaps to sum it up. Barclay developed a browser extension called “Unfollow Everything”, with which users can empty their newsfeed suddenly with one click and keep it empty in the future.
The concept behind it: spend less time on Facebook posting the relevant posts from the seemingly endless, with suggestions and advertisements filter interspersed feed. “The news feed is the thing that ultimately leaves people hanging on the platform for hours, often every day,” says Barclay. “I had the idea for Unfollow Everything a few years ago when I noticed that you don’t necessarily have to use the news feed.”
The contributions of friends, people or organizations that really interest you can still be made consciously on their page, because an unfollow is not to be equated with an unfriend. So one would continue to use the positive aspects of the platform – for example the global networking – while one would have to expose oneself less to the negative sides.
In 2020, he published the free extension that determines the length of time users spend on the platform and thus also their Advertising impressions are likely to have significantly reduced, finally in the Chrome Store.
Facebook takes action against developers of browser extensions
Barclay now explains the intention behind his browser add-on in great detail in a post for the news portal Slate – which he published in order to also report that, among other things, Facebook has completely deactivated his private account. The reason for the measure: With its tool, Barclay has violated Facebook’s usage regulations.
Facebook add-on discontinued: “I couldn’t take this risk”
Both him and the lawyers he contacted would have been indignant about these demands, so Barclay continues. However, the developer is not aiming for legal proceedings against the Zuckerberg group – if he were to lose that, he would have to bear the full costs himself, according to Barclay. “I couldn’t take that risk, that’s why Unfollow Everything no longer exists.”
Facebook, which not only had to struggle with an outage for hours this week, but is currently also being massively attacked by the whistleblower Frances Haugen, is not only working against competitors , but also against its own users, so Barclay.
For him, endless scrolling on the platform is a waste of time, against which he wants to continue to act in the future. “I keep looking for other ways to help people reduce their use of Facebook. In the meantime, I can at least thank them for something: My own Facebook addiction is definitely under control now. “
Tinder, however, is hoping for a longer useful life from a new feature: The dating app introduces its own currency.