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Twitter’s Head of Brand Safety and Ad Quality Departs

Twitter has lost its head of brand safety and ad quality, people familiar with Twitter said, marking the second departure of a top executive this week as the company struggles to convince fickle advertisers to return to its platform.

A.J. Brown, Twitter’s head of brand safety and ad quality, has decided to leave a company that is trying to convince advertisers that Twitter is a safe place for their ads, sources said.

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The Wall Street Journal reported that Brown’s departure followed Thursday’s departure of Ella Irvin, head of Twitter’s trust and safety team and Brown’s line manager.

The Twitter platform has been hit by an advertising exodus since Elon Musk acquired the platform in a $44 billion deal last year.

Many companies have suspended their ad spend on the platform due to concerns that their ads could appear alongside platforms that spread hate speech, misinformation, or other controversial content.

Brown’s departure left a huge hole for Twitter CEO Linda Iaccarino.

Iaccarino said brand integrity is a top priority for advertisers across all digital platforms today.

Advertising provides the majority of Twitter’s revenue. And in 2022, the year before Musk acquired Twitter, advertising accounted for almost 90% of the company’s revenue.

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Tyler Hromadka
Tyler Hromadka
Tyler is working as the Author at World Weekly News. He has a love for writing and have been writing for a few years now as a free-lancer.

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