The UEFA Champions League, the most important club tournament in world football, will launch its non-fungible tokens (NFT) and will include the best footballers on the planet in them. The company Topps will be the one to develop them, after becoming an official partner of the tournament.
The agreement between the European Union of Associated Soccer (UEFA) and Topps has a duration of six years according to Sports Pro Media . Despite the fact that the contract with the confederation has already been resolved, the company now has to negotiate separately with the clubs to be able to make use of their image rights and exhibit their creations in a They will create a new platform for this purpose.
Thus, fans will be able to acquire unique moments recorded in videos and images and recorded on the blockchain. In principle, the NFTs will be composed of iconic videos of the great moments that this competition has given away from 1992 to the present. However, cards that show historical milestones of the contest could also be added, of which many arise each season.
As the Criptopedia explains, non-fungible tokens are a cryptographic representation of a unique, unrepeatable asset and scarce. These digital objects become collectibles because there are usually one or very few of each type. In addition, they are based on smart contracts —generally from the Ethereum network— and this allows that they are not fungible, that is, that none of them is interchangeable for another identical one.
For its part, the Champions League is the title that every professional footballer wants to win at least once. Every year, the traditional “orejona” brings together the best European clubs in a competition that runs from August to May of the following year. Recent champions include institutions such as Real Madrid, Bayern Munich, Liverpool, Chelsea and Barcelona.
The NFTs in elite football in the world
Topps, the developer that will create the UEFA Champions League NFTs, already has a track record to prove its performance in the field. These are the tokens of the National Hockey League (professional hockey league in the United States), the Marvel comics company, Star Wars and Disney.
Now, when it comes to football, the NFTs have gained a lot of ground during 2021. For example, as reported by CriptoNoticias, the main national team competitions held in the middle of the year had their representation of fantasy football on NFT.
The same has happened with top international clubs such as AC Milan and with renowned stars in the football universe, such as Lionel Messi and Cristiano Ronaldo, among others.