On Black Friday and Cyber Monday – meanwhile combined into one big shopping event – the bargain hunt culminates and the shopping frenzy in the run-up to Christmas turned into a real festival for online retailers. In general, retailers have their busiest days at this time, and this effect could increase even further in 2021.
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Like a current study by the Shopify trading platform on buying behavior on them Days, consumers are already holding out their credit cards for this year’s Black Friday on November 26th and Cyber Monday on November 29th. You want to spend even more money than last year.
A majority of Germans want to attend Black Friday and Cyber Monday shopping
1,037 consumers from Germany were included in the study questioned. This showed that a full 65 percent of Germans plan to spend money on Black Friday and Cyber Monday – in 2020 it was 61 percent. Goods from the electronics, clothing, shoes and accessories categories are particularly popular. Customers are willing to spend over 400 euros on the two days. Last year, this personal limit was 389 euros.
Almost half want to spend this amount both on the Internet and in regular retail. However, the Shopify study shows an upward trend not only in online trading, but also in terms of social commerce, i.e. direct sales via social media. So it is hardly surprising that the majority of Black Friday buyers (86 percent) belong to the younger target group between 18 and 34 years of age.
Bargain hunters prepare well for Black Friday and Cyber Monday
It is also significant that consumers do not want to leave anything to chance inside. Instead of spontaneously rummaging around at the end of November, a quarter had already found out about Black Friday and Cyber Monday offers in October. Another 59 percent want to do this before the sales start.
That the bargain campaign is also becoming increasingly popular in Germany, has been emerging for a number of years. Black Friday has a long tradition in the USA and has existed there since the 1960s. The Apple company brought him to Germany in 2006. Since then, more and more manufacturers and retailers have been luring with rich percentages, which are particularly convenient just before Christmas.