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Peugeot 308 in debut: the new image of the brand in the electrified generation

New generation of the French brand family introduces hybrid engines

Peugeot presented the new 308 with the new generation of its average family member in a sedan configuration to debut the new image of the brand – with a starting and ending point on the new emblem at the front – and introducing plug-in hybrid engines in a range also with thermal propellants, both petrol and diesel. European commercialization starts in the second half of this year.

With technology renewed by the Peugeot i-Cockpit in an interior improved in habitability – with a structural optimization adjusting the body as close to the structure – the new 308 increases the wheelbase by 55 mm, lengthening its silhouette and offering more space to occupants in the rear row of seats.


The height decreased by 20 mm, associated with a ‘soft-nose’, visually lengthen the hood on this new Peugeot face that the design of the new 308 brings. In the profile, the two sharp square sections that overlap the front and rear wheels stand out, while the rear section marks the new style 308 at the confluence of the roof line in a long spoiler to optimize aerodynamic performance.


The new symbol of the Peugeot brand stands out in a grid that is entirely dedicated to it with a pattern gradually converging in its direction. It is under the new emblem that the radar is positioned for driving aids (with “radôme” protective technology) and the registration plate is now placed in the lower area of ​​the bumper.

LED technology has been present in front projectors since the first level of equipment, which are extended by daytime lights in the form of fangs on the front bumper – in the GT / GT Pack equipment levels, the ‘Full LED projectors ‘are even thinner and evolved with Peugeot Matrix LED Technology. At the rear, the headlights also ‘Full LED’ show the three claws of the brand’s signature light.


The new PEUGEOT 308 is built from an evolution of the platform multi-energy EMP2 (Efficient Modular Platform) allowing to integrate the range of electrified and electric versions. With the windscreen more inclined and recessed, the new generation is longer 11 cm (for 4.36 m) and lower 22 mm (for 1.44 m) and with a longer wheelbase (2.675 m) .


The luggage compartment capacity increased to a minimum of 412 liters (28 of them in the compartment below the floor) up to a maximum of 1,323 liters with the folding of the rear seat backrests.

Rims vary between 16 and 18 ” on wheels designed to improve optimized aerodynamics in the more or less visible components of the improved bodywork in stiffness for increased comfort in terms of vibrations.

The new Peugeot 308 offers two plug-in hybrid engines, three petrol and two diesel. The gasoline thermal versions with 1.2L PureTech 3-cylinder engines offer 110 and 130 hp of power, with the most powerful level opening the option for the EAT8 8-speed automatic transmission in addition to the CVM6 6-speed manual transmission. Diesel versions, with the 1.5-liter BlueHDi 4-cylinder engine with a unique 130 hp power level, are divided between manual and automatic transmission.

The plug-in hybrid versions are both with the e-EAT8 box. The two-wheeled Peugeot 308 Hybrid 180 e-EAT8 combines a 150 hp (110 kW) PureTech gasoline engine and an 81 kW (09 hp) electric motor and offers a maximum 100% electric range of 60 km (WLTP protocol) , with approval in progress). The Peugeot 308 Hybrid 225 e-EAT8, also with two-wheel drive, combines the 180 hp PureTech engine (132 kW) and the 81 kW electric motor and offers a maximum 100% electric range of 59 km (WLTP protocol, with approval)


The lithium-ion battery has a capacity of 12.4 kWh and a power of 102 kW being available two types of built-in chargers: a 3.7 kW single-phase charger as standard and an optional 7.4 kW charger, also single-phase. Charging times vary between 7:05 am with the single-phase on-board charger (3.7 kW) from a standard outlet (8 A) and 1h55m with the single-phase on-board charger (7.4 kW) from a wall box 7.4 kW passing through 3h50m with the single-phase on-board charger (3.7 kW) from a reinforced socket (16 A).

The indoor environment will have several equipment levels, which can go from the front seats with massage to the ‘premium’ Focal sound system, but the Peugeot i-Cockpit is already part of the brand’s DNA and the new generation 308 evolves into the new Peugeot i- infotainment system Connect. The new compact steering wheel with several controls incorporates sensors that are able to detect the driver’s hands when using the new driving aids.

Positioned at eye level, the panel digital instrumentation offers options for various levels of equipment such as a 10 ”screen or 3D technology. The ‘high-vent’ architecture positions the air vents just in front of the occupants’ heads, placing the touch screen (10 ”also only in some versions) slightly lower than the instrument panel and closer to the driver’s hand.


The new i-Connect infotainment system mirrors the universe of smartphones wirelessly up to a maximum of 8 profiles) and two Bluetooth devices simultaneously. Leveling up for i-Connect Advanced already features TomTom connected navigation with its ‘over-the-air’ updates and allows voicemails to voicemails.


Among the driving assistance equipment that the new Peugeot 308 receives as standard or as an option are long-range surveillance of the blind spot (75 meters); the new 180º high-definition reversing chamber, with integrated cleaning nozzle; help to 360º parking through 4 chambers (front, rear and side); hands-free access and start-up; or the adjustment of the mirrors when engaging the reverse gear.

For different level of equipment, there are other driving aids available right away as adaptive regulator and speed limiter; automatic emergency braking (with detection of pedestrians and cyclists day and night); alert of involuntary lane transposition with trajectory correction; automatic switching of high beam; or recognition of traffic signs.


Available at the end of the year, towards semi-autonomous driving, the ‘Drive Assist 2.0 pack’ adds to the adaptive speed regulator with ‘Stop and Go’ function and to help maintain the vehicle in the lane three new functions for double lane lanes: semi-automatic lane change (proposes to the driver to overtake the vehicle immediately in front of him) and the return afterwards to the original strip operating between 70 and 180 km / h); the advance speed recommendation; and the adaptation of the speed in curve (up to speeds of 180 km / h).

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Sandra Loyd
Sandra Loyd
Sandra is the Reporter working for World Weekly News. She loves to learn about the latest news from all around the world and share it with our readers.

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