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Netflix would open online stores to compete with Disney

Netflix has opened an e-commerce site where you can buy things like hats, necklaces, hoodies and lingerie, much of which is marked by popular streaming service provider movies and TV series. The move is part of a greater effort to get the company to compete with Disney’s streaming business, which is supported by revenue from merchandising and amusement parks.

Neflix.shop, created with Shopify, is only slowly starting, only it will offer some products related to a series of successes, and then expand with more and more products, writes The New York Times. There will soon be baseball caps, t-shirts, hoodies and traditional sweaters bearing the brand name of Netflix’s Lupine series on an expert thief. We’ll also see a Lupine-themed small table for $ 150 and Lupine decorative pillows for $ 60 each. The products were made in collaboration with the Louvre Museum in Paris, according to the NY Times.

Such collaborations are not new to Netflix. Recently, Halston partnered with American luxury brand to create a 10-piece collection that includes clothes priced between $ 995 and $ 1595.

However, Netflix has not yet made a big cut into e-commerce. Yet there is a large market for entertainment-themed clothing and accessories. According to the Licensing International trade group, retailers sold $ 128 billion worth of such items worldwide in 2019.

The biggest slice of this cake is bitten by Disney, which has an online store and is located in New York City. also a real business. This is partly because legacy Disney content – from Mickey Mouse to Bambi – is timeless. But Netflix believes that hits like King Tiger and Stranger Things could also be lasting.

When Disney first announced its intention to launch a streaming service in the summer of 2017, it indicated that The competition between Disney and Netflix has begun, and the true nature of the competition can be measured by whether Disney can become Netflix faster than Netflix Disney. In other words, one of Netflix’s biggest challenges is to embed it in other types of revenue streams than Disney, which diversifies much of its money from actual content to licensed merchandise to theme parks.

Netflix he may easily intend to build a similar type of ecosystem and make money from the franchises he has created. But it took the company time to get to this point, while Disney quickly entered the streaming video service and made it a success. But Netflix also has some Disney-trained professionals to help with its work. The company’s global head of consumer products, Christie Fleischer, served as head of Disney parks, adventure and consumer products until 2018.

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Sandra Loyd
Sandra Loyd
Sandra is the Reporter working for World Weekly News. She loves to learn about the latest news from all around the world and share it with our readers.

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