McDonald’s fast food chain in China launched a collection of non-fungible tokens (NFT) to celebrate the 31st anniversary of its entry into that market.
The 138 collectibles will be based on a blockchain called Conflux . The platform is described as “the only regulatory-compliant public blockchain in China.”
The NFTs were carried out by the digital asset creation agency , Cocafe. The collection called « Big Mac Rubik’s Cube «, is inspired by the shape of the new building of the franchise and shows a cube of Rubik with bold colors that resemble a chain restaurant.
The new structure is located on the west bank of Shanghai and was inaugurated on October 8.
NFT fans in China will be able to get the collectibles through a raffle that McDonald’s will do between employees and consumers, the company reported in a statement on its website .
In this regard, the CEO of McDonald’s China, Zhang Jiayin, indicated that the food chain Quick is a “young” brand that has its sights set on “cutting-edge fashion and technology trends.”
“McDonald’s has become the first national catering brand to launch a NFT collection, ”added Jiayin.
It is worth noting that the government of the Asian giant again took measures, in recent weeks, against the cryptocurrency industry, by declare illegal its trade and use in transactions, as reported by CriptoNoticias.
This media also reported that they even blocked websites related to bitcoin (BTC) and other crypto assets, in order to further limit plus access to this market.
In the case of McDonald’s NFTs, when awarded through a raffle, they should not have problems, nor would they be in breach of any regulation.
Big brands also fall before the NFTs
So far in 2021, beverage brands , clothing, equipment and sports associations and artists have fallen into the temptation of digital collectibles, in the same way that just happened to the American food chain.
Last July, the most famous soft drink brand the world, Coca-Cola, announced the launch of a collection of NFT. The proceeds went to the Special Olympic Games, a fact reported by this media.
The entertainment giant Fox moved in the same direction, with the launch of a fund to support creators and artists NFT digitals. Additionally, it will also create a market to trade non-fungible tokens.