China’s mobile game market grew 30.9 percent in 2020.
This is apparent from an analysis of Niko Partners. A total of $29.2 billion was earned from mobile games in 2020, the highest growth in the market since 2017. The number of mobile players in China also grew to 681.2 million players, with a forecast growth to 748 million by 2025. According to Niko Partners CEO Lisa Cosmas Hanson The above figures have become ‘the new normal’ for mobile gaming in China since the pandemic.Tencent and NetEase are still the largest publishers of mobile games, although Niko Partners says 2020 saw more competition from small businesses. Genshin Impact also had a major impact on the market last year, according to the company. PC gaming was a bit worse. In total, USD 13.9 billion was earned, a decrease of almost 5 percent compared to 2019. The decrease is partly due to the impact of the pandemic on internet cafes, a popular place for PC gaming in China. Niko Partners predicts that the market will grow again from 2022.