The Budweiser beer company launched its own collection of non-fungible tokens (NFT) which will serve as a key to enter the metaverse that is being created and that they have decided to call “Budverse”. The series of digital collectibles includes 1,936 figures, referring to the year in which it began to be marketed in tin format.
The first series in the collection called “Budverse Cans: Heritage Edition” sold out within seconds of its launch on the NFT Opensea market , where prices ranged from $ 500 to $ 1,000. The 36 most expensive tokens are considered gold or rarer tokens than the rest.
Hereafter, the NFTs will also be available, only for US users , directly on the website budweiser.com/nft using ether (ETH) or bitcoin (BTC) as a form of payment, as detailed by the signature.
The collectibles are digital cans with illustrations, photographs and unique advertisements taken from the historical evolution of the brand. “Each NFT will act as an entry key to the Budverse, unlocking exclusive benefits, rewards and surprises for all cardholders over 21,” it adds on its website.
The firm did not give more details of the metaverse it is creating, nor of the surprises and benefits that will be available to the owners of its NFTs.
Budweiser brings the party to the metaverse
The Czech beer brand has been preparing a party for the metaverse for some time . This is because in August of this year he gave his first signals when he bought an NFT created by the contemporary American artist Tom Sachs. At that time, the company acquired an image called “Life of the Party” which is the drawing of three beer cans that form a rocket on which the word Budweiser is read.
Previously, the beer company made the decision to buy the Beer.eth domain name through the Ethereum Name Service on OpenSea.
Budweiser is not the only one company that has announced the creation of its own metaverse, in fact, this is a trend these days. As reported by CriptoNoticias, the Adidas firm launched its NFT, an animated representation of the clover logo , used by the firm from its founding in 1949 to 1994.
This announcement was accompanied by an invitation to join the company on its “journey to the metaverse.” Later, on Monday of this week, Adidas Originals hinted on Twitter about a possible association with The Sandbox for the construction of its own metaverse, which could be called “adiVerso”.