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Avocadostore: Why sustainability is “unfortunately shit complicated”

Mimi Sewalski is co-managing director at Avocadostore and describes herself as the company’s “foreign minister”. (Photo: Florian Gobet)
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As “Eco-Amazon “Avocadostore started in 2010. To this day, the marketplace holds its own against major competitors. A high level of credibility is crucial for this – and a boss who is not afraid of arguments.

Is a self-proclaimed do-gooder allowed to carry a leather handbag? Eat meat every now and then? Get on a plane for a long-haul trip? Jet around with an e-scooter? Mimi Sewalski thinks: She may – and also makes it known in interviews. Again and again she provokes contradictions from the core target group: For example, when the head of Avocadostore once said that not everyone has to go without animal products from one day to the next, this triggered a group of vegans. Suddenly there was a hail of negative reviews for the online marketplace, which wants to be a pioneer in terms of sustainability. “Unbelievable” was the friendliest criticism that Sewalski had to take.

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    Derrick Santistevan
    Derrick Santistevan
    Derrick is the Researcher at World Weekly News. He tries to find the latest things going around in our world and share it with our readers.

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