As “Eco-Amazon “Avocadostore started in 2010. To this day, the marketplace holds its own against major competitors. A high level of credibility is crucial for this – and a boss who is not afraid of arguments.
Is a self-proclaimed do-gooder allowed to carry a leather handbag? Eat meat every now and then? Get on a plane for a long-haul trip? Jet around with an e-scooter? Mimi Sewalski thinks: She may – and also makes it known in interviews. Again and again she provokes contradictions from the core target group: For example, when the head of Avocadostore once said that not everyone has to go without animal products from one day to the next, this triggered a group of vegans. Suddenly there was a hail of negative reviews for the online marketplace, which wants to be a pioneer in terms of sustainability. “Unbelievable” was the friendliest criticism that Sewalski had to take.
You want to continue reading?
Secure the advantages of t3n Pro now:
- Immediate access to the exclusive briefings
- Digital train ang for all issues of the t3n magazine
- Guides and surveys worth up to 396 euros included
Discover t3n Pro now
- 1
- 2
- 3
- 4