Adidas has officially entered the world of NFTs and the metaverse. After some rumors of its association with Coinbase and some tweets shared with The Sandbox, the German clothing, and footwear brand has confirmed its arrival in the metaverse along with some NFTs from the Bored Ape Yacht Club collection.
On its official Twitter, Adidas confirmed this December 2 about its “jump” to the metaverse. In a video of a few seconds, you can see how three avatars belonging to the collections of Bored Ape Yacht Club, Punks Comic, and GMoney reached the metaverse of The Sandbox.
Along with the announcement, Adidas Twitter also changed his profile picture to Bored Ape #8774 (Bored Chimpanzee), wearing the typical clothing of the brand. According to data collected, the ape was sold for 46 ETH, or about $180,000, last September. Currently, in the OpenSea market, this NFT receives purchase offers that exceed USD 170,000.
The purpose of the move is to bring the brand to the metaverse, in this case, from The Sandbox platform, which is currently developing its virtual world for P2E games. The rumor of the arrival of Adidas to The Sandbox, made last week the token of the SAND platform, remained among the most profitable.
Along with the launch of Adidas in the metaverse, the brand’s web portal offers an exclusive collection of its products. The company seems to intend to develop an exclusive client club, using NFTs in collaboration with designer brands such as Prada, Pharrel, Palace, and Craig Green.
Bored Ape Yacht Club in one of the most successful collections on the NFT market. According to data from Crypto Slam, this collection has moved more than USD 800 million in sales of its pieces. Currently, its collectibles reach almost USD 3 million per piece, and it is fourth in the ranking of NFT collections with the highest volume of Ethereum.
The interest in rising metaverses
After Mark Zuckerberg, CEO of Facebook (currently Meta), announced that his company would dedicate itself fully to developing his metaverse, interest in this digital world increased. However, Mark is not the first, nor will he be the last, to try to develop metaverses. In the ecosystem of Bitcoin and cryptocurrencies, several platforms have already developed or are developing their ecosystems.
For example, platforms like Decentraland and its LAND token have already worked on their metaverse for some years. After the Facebook announcement, they have appreciated it in recent weeks. To this has also been added the SAND token of The Sandbox, as already highlighted previously in the text, which, at the end of November, had a price increase of 60%.