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Accenture is redesigning MediaMarkt's online content

Accenture is working with the MediaMarktSaturn retail group (well known in Hungary) to transform content production into a marketing activity focused on increasing efficiency and creating fully relevant information for customers.

“In addition to being fully digital and data-driven, an effective marketing strategy now requires ubiquitous presence, quality and speed. Our shared goal with Accenture is to take our commitment to digital customers to the next level. Giuseppe Cunetta, Marketing and Digital Manager, MediaMarktSaturn Retail Group

“It is of paramount importance for online retailers to have a , consistent and multi-market content. to help retailers stay in their minds as a relevant target, “said Massimo Morielli, European President, Accenture Interactive.

In order to make MediaMarktSaturn’s content production a source of competitive discrimination Accenture will use the SynOps platform for simplification, automation, and scaling, while delivering even more compelling and relevant content with insights supported by artificial intelligence, the company promises.

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Sandra Loyd
Sandra is the Reporter working for World Weekly News. She loves to learn about the latest news from all around the world and share it with our readers.

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